We Observe and Listen
to Our Surroundings

We have our pulse on the field; regularly sharing fresh insights and observations from our everyday’s life. Take some time to explore our thoughts.

Toolkits & Reports

See More

Reimagining Indonesia’s Healthcare Journey in 2030

We attempt to reimagine the journey by looking into Indonesians’ attitude towards healthcare, future trends and the government current policy.


How has COVID19 affected the way Indonesians live?

Covid-19 has been around Indonesia for months. How the pandemic changes Indonesian?


The State of UX Profession in Indonesia – 2016

Report of UX profession survey, conducted in Indonesia, July 2016. Brought to you by Somia Customer Experience.


See More

Tips to Sharpen Your Research

15 Mar 2021 • 5 mins read
  • by Ukasyah Q.A.P
  • Sr. Experience Design Consultant

IDI is not the answer for everything

16 Feb 2021 • 3 mins read
  • by Ketut Sulistyawati
  • Principal Consultant

Reimagining Indonesia’s Healthcare Journey in 2030

18 May 2020 • 6 mins read
  • by Somia

Join the
Somia Family

We are always on the lookout for outstanding talents with unique vision to create impact.

Podcast & Videos

See More
Podcast • 18 Sep 2020

Bike to the Future

Podcast • 09 Aug 2020

The Future of Education

Podcast • 23 Jul 2020

Service Design: Seeing the Invisible

Video • 14 Apr 2020

Service Design Indonesia 2019 Day 2 – Highlight

Video • 14 Feb 2020

Service Design Indonesia 2019 Day 1 – Highlight

Collaborate with Us!

Looking for ways to transforming your business? Get in touch with us!

Get in touch
Customer Experience Please wait...