About
Transforming insights into innovations
Somia means elevating to a higher level, founded in 2012. We are a multidisciplinary team of designers passionate about solving problems by delivering meaningful and actionable insights to impact lives and businesses.
Our Innovation Recipe
Utilizing a human-centered design approach more than gain insights, we always keep in mind these three main ingredients; the key business direction, to whom we do this, and the technology’s viability. Those are engraved deep in our end-to-end process.
Mission
Our mission is to create a positive impact on society through thoughtful innovation of product and service experiences.
120+
Project Finished
42
Clients Trusted Us
20+
Industries Reached
6
Awards Achieved
We are proud to mention our
international affiliates
We are grateful to be part of the representatives of the Southeast Asia network who are trusted to carry out our expertise.
Visit One of Our Studio
Jakarta, Indonesia
Graha Bintara 7B
Jl. Wolter Monginsidi No. 43 Kebayoran
Baru. South Jakarta Indonesia 12180
We Are Somians
Somia is made up of a team of passionate strategists and designers from diverse backgrounds and specialties, joining hands to design a better world. We believe that true innovation lies with connecting all the dots and seeing opportunities from different perspectives. We are a fun-loving and reflective bunch, dedicated to engaging and innovating to leave a positive impact.
Respect
Curiosity & continuous learning
Collaborate
Don’t settle for mediocrity
Build authentic relationships
Have fun
Ketut Sulistyawati
Sulis has over 16 years of experience in User Research, Strategy and Design. She received her Bachelor degree in Product Design and PhD in Human Factors from Nanyang Technological University, Singapore, and Executive MBA from Quantic School of Business and Technology. She has consulted international clients on product, digital to service experiences.
Beyond The Above
Sulis has a dog who owns her. She wants to discipline him but would shower him with hugs two seconds after scolding him.
Chin Chin Burkolter
Chin Chin graduated from Queensland University of Technology, Australia. Throughout her design career in the past 20 years, her primary focus and interest has evolved from a pure product-based user interaction design to a 360 user experience that spans from product to user interaction to retail design.
Beyond The Above
Chin is slave to her two cats. When she is not working, she is serving them by being their play thing and serving them food.
Dono Firman
Dono earned his degree in Industrial Engineering from Parahyangan University in Bandung, Indonesia, and Audio Engineering in London, UK. He did a Master degree in Strategic Design in Politecnico di Milano, Italy. Having a diverse and multidisciplinary background brings unique perspectives to his ways to solve problems.
Beyond The Above
Dono senses sound as important as images and words to heighten memorable experiences. He occasionally composes sound for motion pictures.
Uka Q.A.P
Coming from graphic design background, Uka is drawn into user experience field due to his long interest in how the human mind works. Uka completed his magister degree in Design at ITB, with previously studied Visual Communication Design majoring in Advertising at the same Institution.
Beyond The Above
Uka has been trying to establish communication with cats since he was studying, with little response from the felines though. But he keeps trying!
Mateus Situmorang
Mateus Situmorang
Mateus has led 20+ research and innovation projects, helping clients from various industries make informed business decisions through human-centred design. His interest lies in UX, behavioural science, and systemic thinking. Mateus obtained a master’s degree from University College London in 2022, winning a dissertation award from the Institute for Global Prosperity for his master’s dissertation.
Beyond The Above
He spends the weekend exploring, whether it’s a quiet old town, a bustling market or a lush forest. And indeed, a tasty meal.
Kevin Tan
After received his Bachelor degree of Information System from Bina Nusantara University, Kevin has been involved in product research, advisory, and management for 7 years. His exposure in both private and public sector brings him to believe that listening closely to people’s story may uncover surprising opportunity area for organisations to move forward and grow.
Beyond The Above
Kevin has knitting as his creative outlet. Other than the wearable results, he finds the process therapeutic. If you have the same interest, don’t hesitate to ping him!
Michelle Natalie Susanto
Michelle Natalie Susanto
Previously worked as a creative strategist in advertising industry, Michelle graduated with a degree in Media and Communication from University of Sydney, Australia. Her curiosity on technology, human and design has led her to attend Master in Digital Management in Hyper Island UK. Michelle is also passionate about art, culture and creating a meaningful user experience for the community.
Beyond The Above
Michelle has a playlist for every moment of the week and occasionally make random ones like slow sunday or cleaning motivation playlist.
Anindya Fitriyanti
Anin has a master degree in Product Service System Design from Politecnico di Milano, and bachelor and professional degree in architecture. During her master study she also joined a parallel multidisciplinary program called Alta Scuola Politecnica and has various experiences such as designer in residence in Cube Design Museum – Kerkrade, researcher in Polimi DESIS Lab (Design for Sustainability and Social Innovation) and worked with Indonesian Trade Promotion Center, Milan.
Beyond The Above
Anin loves sports. She likes to join or persuade other Somian to do sports together. From playing badminton, running and the recent one is swimming!
Nathaniel Orlandy
Earned his Degree from ITB in Industrial Design, Nathan had research experiences from his past product development projects such as from Casio Electronics development project, NGO, and his previous work as Internet Assessor. He is eager to explore further how things work and interacts while working on the design research projects.
Beyond The Above
Nathan is a self-proclaimed professional hoarder. He used to rent a place in Bandung to collect his hoarding trophies and planning to quit anytime soon. But he does nothing to actually achieve it. Someone please contact Marie Kondo!
Catharina Krisanti
Catharina Krisanti
Krisan has earned her bachelor in Graphic Design from NAFA and Industrial Design from The Hague University of Applied Sciences. She has experienced as digital and information designer in wayfinding graphic design studio in the Netherlands. The interlace between digital and physical product interaction has always amused her design decision.
Beyond The Above
Krisan can handle spicy food really well. She is always ready for spicy ramen competition whoever challenges her.
Gilang Nur A’idi
Graduated from Brawijaya university with informatics engineering degree, Gilang found that the field of design has successfully piqued his curiosity and interest. Participating in various national competitions and gaining experience from several different companies makes him even more thirsty to explore the human side of product development. He genuinely enjoys its whole process, from conducting research up to designing, to deliver an impactful solution.
Beyond The Above
To boost up his energy Gilang would love to hop into a quick FPS match, or talking about science and the marvel universe. Ssstt, this is only for us that he’s a part-timer Sherlockian too.
Rayi Harjani
Completed her degree from Product Design in Institut Teknologi Bandung, Rayi developed a keen interest in human and social aspects of design. Before joining Somia, she has helped on various projects from two research labs. Her experience in practicing design research and ethnography methods makes her always aimed to answer people’s needs with convenient solutions.
Beyond The Above
Rayi likes to walk. She finds comfort when silently wandering from one alley to another without knowing where it ended.
Avemaria Chelchia Effendi
Chelsea has a Bachelor’s degree in Psychology from Hasanuddin University. Upon graduation, she started out her first job as an HR. Her growing curiosity on the interlinked connection between human behavior and technology led her to make a career pivot from HR to User Research. Before joining Somia, she worked in an Indonesian startup and a Chinese tech company as a freelance researcher.
Beyond The Above
Growing up in different cities of Indonesia paved her way to becoming Multilingual. Chelsea can code-switch in seconds! Now, she is on a mission to add Spanish and Korean to her list.
Bhagaskara Setiawan
Bhagas has a Master’s professional degree in Clinical Psychology from Universitas Padjadjaran and a Bachelor’s degree in Psychology from the same university. As a psychologist, he is well-versed in understanding human behavior and experienced in conducting various behavioral research from his previous work. He is passionate in exploring on how we can design products that truly cater the users’ needs.
Beyond The Above
He loves sports dearly. Outside of work, you can find him on the field playing basketball or flipping some tires for crossfit.
Kara Andarini
Kara has earned a master degree in Narrative Environments from Central St. Martins, UAL and bachelor degree in fine arts. Her previous experience on design and art projects that related to space and products grows her interest in human and social design. During her master study she also participated in live projects that broadened her curiosity on implementing design approaches on forecasting and historical narratives on exhibition design.
Beyond The Above
Kara loves to listen to Indonesian oldies “lawas” songs such as keroncong and thought the sounds are interesting to hear. She also has a dream to collect the album covers from the early 60s.
Daniel Fandra
While attended bachelor of human resource management in Atma Jaya University, Daniel spent 4.5 years in a market research agency. Once graduated, he spent 5 months in UX research ops to enrich his point of view & refine his expertise on project operation and recruitment management. Daniel previously worked at Marktalent as a research executive and Bukalapak as UX research ops. He is passionate about observing trends and emerging youth lifestyles.
Beyond The Above
Daniel used to love hiking and mountain expeditions, but his current lifestyle and lack of physical strength do not support his hobby anymore. He currently dedicates his time to watch anime series and movie every weekend.
Gita Ayu
Graduated with a degree in Economic Management, Gita spent 6 years experience managing a multi-corporate business operation and was part of collaborating to develop an optimal budget requirement.In Somia, Gita handles financial reporting and budget forecasting. Additionally, she develops and implements new and improved financial policies based on extensive research findings.
Beyond The Above
Waterfalls energize Gita. She also loves unplanned travels. She might invite you to join her on a trip when you meet her!
Join the
Somia Family
We are always on the lookout for outstanding talents with unique vision to create impact