Toolkits & Reports

Useful Materials

to Help Your Work


The New Wave: Gen Z Entrepreneurs

We conducted quick research on Gen-Z entrepreneurs and aimed to get inspiration to spark further thoughts and innovative ideas around this space. Download the report here.


Improving Financial Adoption for Micro Segment

What is the better way to help micro-entrepreneurs in rural Indonesia to fully utilise the financial system? We have 8 practical recommendations to help financial institutions address those challenges. Get the report here.


Somia CX Cookbook

In collaboration with Copenhagen Institute of NeuroCreativity, we developed ‘Kuali: the Cookbook’ to guide you through the whole design process. Use the recipes that you are comfortable working with, and relevant for the challenge you are working on. Get the toolkit here.



Reimagining Indonesia’s Healthcare Journey in 2030

We attempt to reimagine the journey by looking into Indonesians’ attitude towards healthcare, future trends and the government current policy. Find out more here.



How has COVID19 affected the way Indonesians live?

Covid-19 has been around Indonesia for months. How the pandemic changes Indonesian? Find out more here.



The State of UX Profession in Indonesia – 2016

Report of UX profession survey, conducted in Indonesia, July 2016. Brought to you by Somia Customer Experience. Get the report here.

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