Design Impactful Innovations Experiences Services Products With Us

We help companies uncover insights and turn them into
impactful solutions that address the business’ and customers’ real needs.

Featured Works

Featured Works

Digital Finance for All: Understanding The Digital Onboarding of Unbanked and Underbanked

Research, Digital Interaction, Financial Services, Product & Service Design, Tech & Telecom, Government

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Featured Works

CX Innovation for C2C Courier Services

Consumer Products, Research, Strategy, Product & Service Design, Logistic

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Featured Works

Discovering Global Opportunities for International Podcast Streaming Platform

Consumer Products, Research, Strategy, Tech & Telecom

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Featured Works

Developing Visitor-Centric Guidelines to Enhance The Future Experiences of Museum Nasional

Research, Strategy, Product & Service Design, Public Space

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Featured Works

Designing a seamless experience for Kemdikbudristek’s website through user-centered information design

Research, Digital Interaction, Strategy, Education, Government

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Services

Strategic Innovation & Transformation

Innovation does not always spark upfront but can be speculated. How might we transform your business into innovative strategy?

Product & Service Design

From digital to physical products, how might we craft seamless end-to-end holistic services in your business?

Usability Testing (UT) & Expert Evaluations

Validation matters when it comes to improving your products. How might we transform user insights into actionable outcomes?

Somia Academy

We are more than happy to share what we do and spread the impact of Human-centered-design into society.

What Our Clients Said

Bas Raijmakers

Working with you is a joy. Your passion for design research, combined with great skill, is invaluable. Your Indonesian perspective always brings new interpretations and unexpected insights to our projects, that are very meaningful to our global clients in Europe and the US.

Bas Raijmakers
Stby London and Amsterdam, Director
Audi Tangkudung

If you’re looking for a great fundamental research partner that can help you dissect and refine (even) from your core objective, Somia CX would be the right one. The power that Somia CX possesses lies in its attention to customer’s needs while keeping up the  optimized approach on how to solve client’s problems.

Audi Tangkudung
Rey, VP of Marketing
Jane Tang

SomiaCX has been a very supportive and a reliable partner for ethnography research projects. The team members are young, energetic and always delivering their fullest in every phase of the project. They have been very proactive in suggesting new research approaches and agile to changes in view of addressing the business needs.

Jane Tang
Samsung, Project Innovation Manager
Annissa Sri Kusumawati

Doing human factor study during Covid-19 is challenging, but SomiaCX could prove it on SILANI project, BAPPENAS builds digital platform for elderly services. They prepare the study profesionally through online interviews for elderly and all stakeholders so that the study could give real evidence and improvement on bussiness process of the design on SILANI digital platform. Bravoo !!!

Annissa Sri Kusumawati
Bappenas, Planner, Directorat of Poverty Alleviation and Community Empowerment
Nicole Ng

It was a delight to work with the Somia team. The project team was very communicative, proactive and hands-on, and they really sought to dig deep to understand our requirements and intention of the research project, which then made the execution of the project very smooth. Their expertise in the Indonesia market also enabled us to uncover plenty of interesting market-specific insights that we were looking for. Thanks Somia team!

Nicole Ng
Adobe, E-commerce Conversion Manager, Acrobat Reader, APAC
Taiwoon Woon
logo-kohler

Fabulous! I love their curiosity, humbleness and willingness to go out of their comfort zone to make things happen. The positivity is great! Another thing I appreciate is how the team works well with me to get the results I need. Sulis also understood that I needed to sell up to top leaders and the type of information/ communication needed to make things work. During the testing, I see the level of passion, involvement, and flexibility to make things work. It’s really good and inspiring!

Taiwoon Woon
Kohler, Design manager and Global Commerial Lead
Mohamad Khoerudin
logo-bri

Somia brings a new perspective in regards to presenting relevant research to the business. A solid understanding of business challenges faced by the client is aligned successfully with the customer’s reality, which is well-captured through the combination of research and design. This approach brings out a research result that is more feasible to be implemented for the business.
Thanks Somia.

Mohamad Khoerudin
Bank Rakyat Indonesia, Business Transformation Manager
Dorothea Koh
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The SomiaCX team was an excellent partner to Bot MD! Somia Team have been an amazing help to our project at Bot MD and in helping us figure out how to build something doctors want. I highly recommend them as partners to anyone interested in designing for the Indonesian market.

Dorothea Koh
BotMD, CEO & Founder
Roy Salat
logo-bri

I had a great experience working with Somia. The team was highly dedicated to the project. They gave inspiring solutions from many point-of-views, and the output they produced were amazing. Thanks to Somia Team, keep rocking!!

Roy Salat
Bank Rakyat Indonesia, Digital Micro Proposition Manager
Yong Khang Chian
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The overall experience working with Somia CX is excellent! Most of our projects have very short runway and Somia CX is still able to deliver very high quality work. Their thoughtful and meticulous approach, leaving no stone unturned, enable us to discover many great User Experience insights!

Yong Khang Chian
Dell Global B.V. (Singapore), Senior Principal User Experience Lead

We are trusted by industry leaders and startups

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Awards and Recognitions

We are very honored and humbled that some of our works has gained global acknowledgement.

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2021 iF DESIGN Award

on Product Discipline: Bathroom Product Category

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Singapore Good Design 2021

For both Istinja Urinal and
Wudu All in One Station

IxDA Interaction Awards 2019

for Best in Category: Optimizing and Best in Show

Thoughts

We Observe and Listen to Our Surroundings

Collaborate with us!

Looking for ways to transforming your business?
Get in touch with us!