About
From Insights to Impacts
Bringing humanity into everyday design solutions and future innovations.
Our Innovation Recipe
Utilizing a human-centered design approach more than gain insights, we always keep in mind these three main ingredients; the key business direction, to whom we do this, and the technology’s viability. Those are engraved deep in our end-to-end process.
Mission
Our mission is to create a positive impact on society through thoughtful innovation of product and service experiences.
240+
Project Finished
100
Clients Trusted Us
20+
Industries Reached
6
Awards Achieved
We are proud to mention our
international affiliates
We are grateful to be part of the representatives of the Southeast Asia network who are trusted to carry out our expertise.
Visit One of Our Studio
Jakarta, Indonesia
Graha Bintara 7B
Jl. Wolter Monginsidi No. 43 Kebayoran
Baru. South Jakarta Indonesia 12180
We Are Somians
Somia is made up of a team of passionate strategists and designers from diverse backgrounds and specialties, joining hands to design a better world. We believe that true innovation lies with connecting all the dots and seeing opportunities from different perspectives. We are a fun-loving and reflective bunch, dedicated to engaging and innovating to leave a positive impact.
Respect
Curiosity & continuous learning
Collaborate
Don’t settle for mediocrity
Build authentic relationships
Have fun
Ketut Sulistyawati
Sulis has over 16 years of experience in User Research, Strategy and Design. She received her Bachelor degree in Product Design and PhD in Human Factors from Nanyang Technological University, Singapore, and Executive MBA from Quantic School of Business and Technology. She has consulted international clients on product, digital to service experiences.
Beyond The Above
Sulis has a dog who owns her. She wants to discipline him but would shower him with hugs two seconds after scolding him.
Chin Chin Burkolter
Chin Chin graduated from Queensland University of Technology, Australia. Throughout her design career in the past 20 years, her primary focus and interest has evolved from a pure product-based user interaction design to a 360 user experience that spans from product to user interaction to retail design.
Beyond The Above
Chin is slave to her two cats. When she is not working, she is serving them by being their play thing and serving them food.
Dono Firman
Dono earned his degree in Industrial Engineering from Parahyangan University in Bandung, Indonesia, and Audio Engineering in London, UK. He did a Master degree in Strategic Design in Politecnico di Milano, Italy. Having a diverse and multidisciplinary background brings unique perspectives to his ways to solve problems.
Beyond The Above
Dono senses sound as important as images and words to heighten memorable experiences. He occasionally composes sound for motion pictures.
Uka Q.A.P
Coming from graphic design background, Uka is drawn into user experience field due to his long interest in how the human mind works. Uka completed his magister degree in Design at ITB, with previously studied Visual Communication Design majoring in Advertising at the same Institution.
Beyond The Above
Uka has been trying to establish communication with cats since he was studying, with little response from the felines though. But he keeps trying!
Anindya Fitriyanti
Anin has a master degree in Product Service System Design from Politecnico di Milano, and bachelor and professional degree in architecture. During her master study she also joined a parallel multidisciplinary program called Alta Scuola Politecnica and has various experiences such as designer in residence in Cube Design Museum – Kerkrade, researcher in Polimi DESIS Lab (Design for Sustainability and Social Innovation) and worked with Indonesian Trade Promotion Center, Milan.
Beyond The Above
Anin loves sports. She likes to join or persuade other Somian to do sports together. From playing badminton, running and the recent one is swimming!
Nathaniel Orlandy
Earned his Degree from ITB in Industrial Design, Nathan had research experiences from his past product development projects such as from Casio Electronics development project, NGO, and his previous work as Internet Assessor. He is eager to explore further how things work and interacts while working on the design research projects.
Beyond The Above
Nathan is a self-proclaimed professional hoarder. He used to rent a place in Bandung to collect his hoarding trophies and planning to quit anytime soon. But he does nothing to actually achieve it. Someone please contact Marie Kondo!
Avemaria Chelchia Effendi
Chelsea has a Bachelor’s degree in Psychology from Hasanuddin University. Upon graduation, she started out her first job as an HR. Her growing curiosity on the interlinked connection between human behavior and technology led her to make a career pivot from HR to User Research. Before joining Somia, she worked in an Indonesian startup and a Chinese tech company as a freelance researcher.
Beyond The Above
Growing up in different cities of Indonesia paved her way to becoming Multilingual. Chelsea can code-switch in seconds! Now, she is on a mission to add Spanish and Korean to her list.
Gilang Nur A’idi
Graduated from Brawijaya university with informatics engineering degree, Gilang found that the field of design has successfully piqued his curiosity and interest. Participating in various national competitions and gaining experience from several different companies makes him even more thirsty to explore the human side of product development. He genuinely enjoys its whole process, from conducting research up to designing, to deliver an impactful solution.
Beyond The Above
To boost up his energy Gilang would love to hop into a quick FPS match, or talking about science and the marvel universe. Ssstt, this is only for us that he’s a part-timer Sherlockian too.
Rayi Harjani
Completed her degree from Product Design in Institut Teknologi Bandung, Rayi developed a keen interest in human and social aspects of design. Before joining Somia, she has helped on various projects from two research labs. Her experience in practicing design research and ethnography methods makes her always aimed to answer people’s needs with convenient solutions.
Beyond The Above
Rayi likes to walk. She finds comfort when silently wandering from one alley to another without knowing where it ended.
Bhagaskara Setiawan
Bhagas has a Master’s professional degree in Clinical Psychology from Universitas Padjadjaran and a Bachelor’s degree in Psychology from the same university. As a psychologist, he is well-versed in understanding human behavior and experienced in conducting various behavioral research from his previous work. He is passionate in exploring on how we can design products that truly cater the users’ needs.
Beyond The Above
He loves sports dearly. Outside of work, you can find him on the field playing basketball or flipping some tires for crossfit.
Nayaka Arya Dewi
Nayaka graduated from Swinburne University of Technology in Melbourne, Australia, with a Bachelor of Design, majoring in UX Interaction Design. During her time in Melbourne, she was involved in a sustainable service design project aimed at tackling food waste problem and a collaboration project with St. Vincent’s Hospital Melbourne to improve the Australian government’s in-home bowel cancer screening service. Nayaka is passionate about exploring innovations that contribute to creating a better community.
Beyond The Above
Nayaka has an interest in philosophy and mindfulness. She enjoys exploring how her knowledge of philosophy can bring meaningful impact to her life. She has always been a dog lover and can’t resist spoiling every dog that she meet with hugs and kisses!
Daniel Fandra
While attended bachelor of human resource management in Atma Jaya University, Daniel spent 4.5 years in a market research agency. Once graduated, he spent 5 months in UX research ops to enrich his point of view & refine his expertise on project operation and recruitment management. Daniel previously worked at Marktalent as a research executive and Bukalapak as UX research ops. He is passionate about observing trends and emerging youth lifestyles.
Beyond The Above
Daniel used to love hiking and mountain expeditions, but his current lifestyle and lack of physical strength do not support his hobby anymore. He currently dedicates his time to watch anime series and movie every weekend.
Gita Ayu
Graduated with a degree in Economic Management, Gita spent 6 years experience managing a multi-corporate business operation and was part of collaborating to develop an optimal budget requirement.In Somia, Gita handles financial reporting and budget forecasting. Additionally, she develops and implements new and improved financial policies based on extensive research findings.
Beyond The Above
Waterfalls energize Gita. She also loves unplanned travels. She might invite you to join her on a trip when you meet her!
Join the
Somia Family
We are always on the lookout for outstanding talents with unique vision to create impact