Design Impactful Innvovations Experiences Services Products With Us

We help companies uncover insights and turn them into
impactful solutions that address the business’ and customers’ real needs.

Featured Works

Featured Works

Somia CX’s Insight E-Book: Financial and Tech Adoption for Indonesia’s Micro Segment

Strategy, Product & Service Design, Tech & Telecom, Research, Digital Interaction, Retail & E-commerce, Financial Services

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Featured Works

Designing a Holistic Future Customer Experience for Beauty Retailer

Consumer Products, Research, Strategy

Building a cohesive brand experience as omni-channel retail from a traditional way is a complex and critical journey nowadays. One …

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Featured Works

Muslim Sanitaryware Product Innovation

Testing & Evaluation, Consumer Products, Research, Product & Service Design

Kohler wanted to explore opportunity areas to cater Muslim specific needs in bathspace. We started the exploratory journey in 2017 with …

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Featured Works

Designing Sarinah Digital Retail Experience

Digital Interaction, Retail & E-commerce, Testing & Evaluation

Sarinah is the first historical retail store in Indonesia and used to be an icon for older generations. To stay …

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Services

Strategic Innovation & Transformation

Innovation does not always spark upfront but can be speculated. How might we transform your business into innovative strategy?

Product & Service Design

From digital to physical products, how might we craft seamless end-to-end holistic services in your business?

Usability Testing (UT) & Expert Evaluations

Validation matters when it comes to improving your products. How might we transform user insights into actionable outcomes?

Somia Academy

We are more than happy to share what we do and spread the impact of Human-centered-design into society.

What Our Clients Said

Taiwoon Woon
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Fabulous! I love their curiosity, humbleness and willingness to go out of their comfort zone to make things happen. The positivity is great! Another thing I appreciate is how the team works well with me to get the results I need. Sulis also understood that I needed to sell up to top leaders and the type of information/ communication needed to make things work. During the testing, I see the level of passion, involvement, and flexibility to make things work. It’s really good and inspiring!

Taiwoon Woon
Kohler, Design manager and Global Commerial Lead
Dorothea Koh
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The SomiaCX team was an excellent partner to Bot MD! Somia Team have been an amazing help to our project at Bot MD and in helping us figure out how to build something doctors want. I highly recommend them as partners to anyone interested in designing for the Indonesian market.

Dorothea Koh
BotMD, CEO & Founder
Oliver Plante

Somia is a very recommendable, professional, friendly and very determined team. They have helped us achieve an important part of our global study. Our client was delighted and this is what we look for in a collaborator. We will definitely work together with them again!

Oliver Plante
Innova Partners, Spain, Associate
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I had a great experience working with Somia. The team was highly dedicated to the project. They gave inspiring solutions from many point-of-views, and the output they produced were amazing. Thanks to Somia Team, keep rocking!!

Roy Salat
Bank Rakyat Indonesia, Digital Micro Proposition Manager
Yong Khang Chian
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The overall experience working with Somia CX is excellent! Most of our projects have very short runway and Somia CX is still able to deliver very high quality work. Their thoughtful and meticulous approach, leaving no stone unturned, enable us to discover many great User Experience insights!

Yong Khang Chian
Dell Global B.V. (Singapore), Senior Principal User Experience Lead
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Somia brings a new perspective in regards to presenting relevant research to the business. A solid understanding of business challenges faced by the client is aligned successfully with the customer’s reality, which is well-captured through the combination of research and design. This approach brings out a research result that is more feasible to be implemented for the business.
Thanks Somia.

Mohamad Khoerudin
Bank Rakyat Indonesia, Business Transformation Manager

We are trusted by industry leaders and startups

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Awards and Recognitions

We are very honored and humbled that some of our works has gained global acknowledgement.

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2021 iF DESIGN Award

on Product Discipline: Bathroom Product Category

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Singapore Good Design 2021

For both Istinja Urinal and
Wudu All in One Station

IxDA Interaction Awards 2019

for Best in Category: Optimizing and Best in Show

Thoughts

We Observe and Listen to Our Surroundings

Collaborate with us!

Looking for ways to transforming your business?
Get in touch with us!